Gustavo Zecharies, President of the EMEA region at Rockwell Automation, shares insights on how the company is supporting OEMs through innovation, digitalization, and tailored technologies. From strategic acquisitions to advanced consulting, Rockwell is helping machine builders face today’s toughest challenges. At Ipack-Ima 2025, Gustavo highlights the balance between mechanical mastery and smart automation, revealing how Rockwell empowers OEMs across diverse and evolving markets.